5 Things to Include in your Packaging Brand Guidelines

A lot of brands think the only thing necessary is to create a mood board that is indicative of their brand. 

WRONG! 

You need more than that "mood board" to accurately tell your brand story and establish your brand guidelines. This is ESSENTIAL for a cohesive look and feel of your brand, especially with your physical packaging to your marketing collateral!

Think about Apple, Target, Cadillac, and MAC Cosmetics. They ALL have brand guidelines to differentiate their packaging and their brand. And you need to think and operate like a big brand for YOUR brand...NOW!

In this five-part training you will learn: 

•  Key components to include in your guidelines,

•  Why these guidelines are important for your brand,

•  Understand why your brand needs to operate like a large brand,

•  Establish a template to use and build upon over time,

• PLUS...exercises to help you think through these areas even more!

Who is this training for?

• Entrepreneurs and/or brand wanting to develop consistent imagery and aesthetics,

• Brands developing physical products and want to create cohesive packaging,

• Elevate your brand and establish YOUR guidelines and quit winging it with only a mood board.

Who is this training NOT for?

• Entrepreneurs and/or brand wanting to develop consistent imagery and aesthetics,

• Brands developing physical products and want to create cohesive packaging,

• Elevate your brand and establish YOUR guidelines and quit winging it with only a mood board.

  
  

Meet your Trainer!

Megan Young Gamble is known as "The Project ExecutionHER"!

She helps consumer personal good brands create a luxury experience for their customers....thanks to the world of packaging and project management. She has trained over 300+ professionals in-person and virtually, launched over 600+ products in the consumer personal goods industry, and managed over 400+ projects from the automotive, consumer personal goods, packaging, technology, and insurance industries.  She volunteers with PMI Atlanta Agile Forum as the Program Manager and Board Member for Unlimited Resources, 501c3 non-profit organization providing life skills that last a lifetime.

What Happens After I Purchase?

You will be navigated to access the worksheet with the five-part series. You must select the button after payment and in your email "Access content" to be navigated to the training. Please make sure you enter the correct email address and check your spam.